SideQuest started at UC Riverside as a student-led event brand built to create better college social experiences. The goal is to bring together students, clubs, DJs, creators, Greek life, and campus communities through organized events and chapter-based expansion.

SideQuest is designed to grow campus by campus, starting with UCR and expanding to schools like Berkeley, UCLA, USC, UCSD, SDSU, UCSB, CSUN, and Cal State Fullerton.